Last updated:
Prime Minister Narendra Modi inaugurated the World Audio-Visual Entertainment Summit 2025. Stars like Shah Rukh Khan, Saif Ali Khan, Rajinikanth and Chiranjeevi also attended it recently in Waves Summit 2025 …Read more
Ekta Kapoor said heart
Highlights
- Prime Minister Modi inaugurated Waves 2025.
- Ekta Kapoor shared views on global storytelling.
- Shah Rukh, Saif, Rajinikanth and Chiranjeevi also attended the conference.
New DelhiIndia’s well-known producer Ekta R Kapoor in the World Audio-Visual Entertainment Summit 2025. Also attended. During this time, he told how Indian drama and serial formats are no longer limited to the country, but are also making their strong hold in the international market.
Prime Minister Narendra Modi on Thursday inaugurated the World Audio-Visual Entertainment Summit (Waves) 2025. Now on the second day on Friday, many stars of the film industry have attended the country and abroad. Ekta Kapoor, who is now called the Queen of TV, also appeared in this conference.
Sharmila Tagore was doing no-no-no man, the director set up Jugaad, became Bollywood’s iconic song
Made every show that connected to the heart
In this recent conference, all the celebrities from Shah Rukh Khan to Saif Ali Khan were seen in suit-boots, but in this crowd, Rajinikanth and Chiranjeevi caught the attention of people with their simplicity, during which Ekta Kapoor also attended here. When Ekta Kapoor was asked how she sees global storytelling after creating such a big empire of content on TV and digital platforms, she replied in a foolish manner as usual and said, ‘The way of telling the story should be just the heart that is directly connected to the heart.
Ekta Kapoor insisted that today’s audience is adopting stories around the world, whether it is Korean, Türkiye, American, Spanish or European. He said, ‘Global platforms and networks have proved that language is no longer a hindrance. People enjoy the stories because of dubbing, in fact they have a connection with the story. He also told that in today’s era, the language wall in the world of content does not matter anymore.
Ekta Kapoor pointed to the global identity of the Indian film industry and said, ‘Now we are reaching there. However, he also said that now we only need to get out of ethnic stories. Now it should be different from non-ethnic ie traditional stories. I think we are standing at a significant turn.
