New Delhi. The Indian smartphone market continues to have difficulties, as the total shipments have fallen by 8 percent in the first quarter of 2025, which has reached 32.4 million units. This decline has the biggest impact on Xiaomi, which was once India’s market leader. While the total market has declined, the fastest decline has been seen in the shipments of Xiaomi (including Poco). The Chinese smartphone manufacturer’s shipments have declined by 38 percent year after year in the first quarter of 2025, the highest among the competitors.
The brand shipped 4 million units in the first quarter, while in Q1 2024 the number was 6.4 million, which reduced its market share from 18 percent to 12 percent. This is when Xiaomi launched its two important line-ups in the first quarter of the year: Redmi Note 14 Series and Flagship Xiaomi 15 lineups.
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Why did I get
According to the report, the initial launch of the Note 14 series did not get much success. High inventory level and Conservative Channel Sentimens are being described as the reason behind this. Although the Redmi 14C 5G caught some extent in the budget segment, it was not enough to stop the recession.
According to the Senior Analyst of Canalys, Sanyam Chaurasia, the year 2025 is towards becoming another channel Drwen Year. Organic demand is still weak. Xiaomi’s offline and more aggressive steps of rivals in the offline and budget sector have been challenged. Some cellout strategy of Xiaomi has also contributed to this.
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How is the condition of other brands
Although Xiaomi is facing difficulties. But the Vivo brand has strengthened its hold in the market. VIVO scored 22 percent market share by shipping 7 million units and is at the top in the list. According to the report, the company performed well in various price categories and campaigns based on its ZEISS-Backd V50 series, leading to an increase of 13 percent year after year.
Samsung finished second by shipping 5.1 million units, although the total shipments faced a 23 percent year-over decline. Both Realme and Oppo (except OnePlus) recorded a positive annual growth of 3 percent and 5 percent respectively.
