New Delhi. WhatsApp, strengthening his promise, introduced a series of new tools and features at its second annual Business Summit held in Mumbai. These tools are for all size businesses, who want to create their online appearance, give better and convenient experience to customers and grow their business. These new features will help all businesses using WhatsApp business to make deep relations with their customers, make their functioning easier and improve their performance.
With the support of its current capabilities, now WhatsApp has started giving safe and easy payment options for small businesses in the WhatsApp business app itself. With this new feature, small traders can take payment by sending QR code in one click directly to the customer directly to the customer. With this, the customer will be able to pay directly in the app by the payment method of their choice, which will make the process of purchase and sale even faster and easier.
In-app calling + Business AI for better customer support
WhatsApp has launched a new feature, with the help of which users can now call big companies directly from the app or receive calls from them. This feature is very beneficial for those who have to ask any difficult questions and need to talk to customer care. This facility is available for all companies using WhatsApp business platforms in India. Soon, WhatsApp will improve it even further. In future, you will be able to seek additional help by sending voice messages or by making video calls. For example, video call facility will also be available for telehaalth appointment.
Bringing these updates on WhatsApp business platform will help people talk in the best way for them. Professional units are also implementing Business AI to give scalled customers support to get answers to their question while talking to AI Assistant using Voice Calling feature.
Centralized campaign in Advertisement Manager
Businesses in India can now manage their marketing on WhatsApp, Facebook and Instagram from the same place. All this will be possible in AIDS manager. This will facilitate companies to make the same advertisement, set them and manage budget at one place. Once this facility starts, companies will be able to upload their customers list. They themselves will also be able to decide where and how the marketing messages are to be shown, or you can use Advantage+ in which the AI system of the meta will use your budget better on different platforms so that your advertising performance is best.
Help people finding more companies and channels on the status tab
WhatsApp updates tab is used globally 1.5 billion people daily and advertisements in WhatsApp status, promoted channels and channel subscriptions are coming up for business opportunities and creators. Maruti Suzuki is using advertisements in brand status like Air India and Flipkart and people using updates in India will soon start watching them. Popular channels like Jio Hotstar have also started using channel features to be promoted. These features are slowly rolling out in the next few months and all these are different from your WhatsApp chat and inbox.
WhatsApp also showed how Maruti Suzuki is using advertisements on WhatsApp status to promote its brand and products. MSIL’s marketing executive director, Bhuvan Dhir said, “We are using WhatsApp to increase our business. Advertisements on WhatsApp status will help further in increasing the sales of our products and services.
Sunil Suresh, Chief Marketing Officer of Air India Limited, said that the new feature of the advertisement on WhatsApp status matches the perspective of Air India’s digital change. It is not just about showing advertisements, but also about joining the customers immediately and improving their experience with the help of technology. He said that this will create easy ways to join, book and help customers immediately, so that we will be able to give them a better journey experience amidst everyday conversations of customers.
Use of WhatsApp Business App and WhatsApp Business Platform for small companies
Small companies can now use both WhatsApp business app and WhatsApp business platform simultaneously without changing their phone number. If a company is expected to increase customer messages on WhatsApp from marketing campaigns or if they want to enable automation, they can use WhatsApp business platforms, while they can continue using WhatsApp business app for group chats, calls and status updates. It gives flexibility and scalance for companies growing rapidly and increasing its scope.
Easy access to public services for people
Messaging has become an integral part for interaction between people and companies in India, with 91% online adults chat with companies weekly in India (Kantar 2025 report). The ease and simplicity of WhatsApp has made it a favorite option not only for people and companies, but also for government agencies and bodies across the state.
Arun Srinivas, Managing Director and Country Head of Meta in India, said, “Every day, companies of all size are using WhatsApp to provide more rapid and more impressive customer experience. With our new tools and features, we believe that companies will get the best ROIs, they will also strengthen their relations with customers and they will also be successfully raised.
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