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More than 78% of users face concerns such as overheating, battery problems, phones fall, water loss and losing data.
Disclosed in study
This study included 4500+ smartphone users from 26 cities, which found that the strength of the smartphone has now become a matter of concern for users. 78% of users avoid using their phone in rain, water or excessive heat because they are afraid of loss. 56% said that when their phone falls or breaks, they get upset, 39% feel very worried and nervous, and only 5% does not matter. In addition, 35% admitted that they constantly worry about harming their devices, which clearly shows that the strength of the smartphone is associated with mental peace.
Hidan cost to keep smartphone
It is also a matter of concern that the smartphone mangoes also have to bear the hidden cost. The survey revealed that 42% smartphone users spent Rs 2,001 to Rs 5,000 on repair, 21% spent Rs 5,001 to Rs 10,000 and 8% spent more than 10,001. The smartphone is making our lives easy in many ways, there is no two opinions in it. But the costs coming to repair it are putting extra pressure on the domestic budget.
The study found that the emotional effect of a broken phone is beyond hardware. That is, people are forced to repair it due to the data and memories present in the phone. 52% of people say that they are dependent on daily life and work on their smartphones and cannot tolerate disruptions caused by accidents. 72% of users are afraid that due to the loss or theft of their devices they may lose photos and videos of their personal data. 40% of users are ready to spend more than Rs 5,000 to re -get lost photos, contacts and data.
Indian users need strong phones
During the study, Indian users demanded strength in the phone. Indian consumers want smartphones that can face everyday challenges without lack of performance.
Durability has now become an essential requirement for Indian consumers. Oppo said that our study shows that 79% of people consider durability very important when buying smartphones and 76% people believe that when their device is durable, they feel more confident. Also, 39% of users feel anxiety or nervousness when their phones fall or break. Clearly connect durability with mental peace. Interestingly, 86% Oppo users positively rated the brand on sustainability, indicating that Oppo understands the needs of the consumer and constantly meets them.