Blue tick is even cheaper now! X reduced premium subscriptions in India

New Delhi. Alan Musk’s social media platform X (first Twitter) has reduced the rate of premium subscription in India by 47%. The X has cut the prices of its three plans – basic, premium and premium+. In the last one year, the company had increased the price of premium+ plan twice. It is believed that X has taken this step to increase the userbase in the second largest internet market in the world like India. X has taken this decision at a time when Alan Musk’s Artificial Intelligence Company XAI has launched a new version of its AI model Grok 4.

According to a report by Moneycontrol, the basic plan (web) is now available in ₹ 170 monthly or ₹ 1,700 per year after reducing the rate by X. Earlier it was available in ₹ 244 per month and ₹ 2,591 annually. In this way it has been cut by 30%. The company has also reduced the price of the premium plan by 34 percent. The price of this plan has been reduced from ₹ 650 per month to ₹ 427 per month. The annual price has been reduced from ₹ 6,800 to ₹ 4,272. You can now take the price of premium+ plan for ₹ 2,570 instead of ₹ 3,470 per month. You can also buy its annual subscription for ₹ 26,400 instead of ₹ 34,340.

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Mobile apps subscription also cut

The rate of X subscription plans has also been reduced on mobile apps (iOS and Android). Because X Google and Apple’s in-app commission puts the burden on customers, the price of mobile apps premium plans is more than the web. The price of the premium plan on mobile has come down from ₹ 900 to ₹ 470 per month. In this way the rate has been cut by 47%. The price of the premium+ plan has been reduced from ₹ 5,130 to ₹ 3,000 per month. However, the price of premium+ plan on iOS is still ₹ 5,000 per month. The price of the basic plan is ₹ 170 months for both web and mobile.

The benefits of each plan are also different. In the basic plan, users get features like post editing, uploading long posts and videos, giving text formatting and giving priority to answers. In the premium plan, creator tools such as X Pro, Analytics, Media Studio, Blue Tick, Low Advertisement and AI model Grok are given more access to the features. In the premium+ plan, special facilities like advertising experience, article writing facilities, biggest reply boosts and real-time trends (Radar) are provided.

Company is promoting subscription model

Alan Musk has long wants the source of X to depend on the advertisement, and the subscription -based model is being promoted. However, till now only a small part of the company’s total earnings comes from subscription. According to APFIGURES, the X had earned around $ 16.5 million from the mobile in-app subscription by December 2024.