Apple and Samsung Sent legal notices to Xiaomi Know Why – Apple and Samsung sent the legal notice to Xiaomi, all the mats are connected to India; Learn

New Delhi. Apple and Samsung have sent Xiaomi against their advertisements, in which Chinese company smartphones and television were compared to their products. According to the ET report, these notices were sent earlier this year, in which both companies objected to “derogatory” content in Xiaomi’s campaigns. Comparative advertisements under Indian law are allowed, but Apple and Samsung argued that Xiaomi’s promotional language was a risk of damaging the premium status of their brand by moving beyond fair competition.

Disputed advertising campaign
Samsung’s smartphones and television sets were also compared. Xiaomi’s advertisements compared Samsung LED TV to their QLED models, as well as on Samsung’s smartphone portfolio.

Xiaomi released several full-page print advertisements and social media promotions in March and April. In an advertisement, those people were called “Happy April Phools Day” who believed that the camera of iPhone 16 Pro Max is better than Xiaomi’s 15 Ultra. In another advertisement, Apple’s camera was described as “cute” and promoted its imaging features.

Premium market status
Citing the data of the International Data Corporation (IDC) in the Business Standard report, it has been said that Apple and Samsung together control India’s premium smartphone market (price at Rs 50,000), while Xiaomi is less than 1%. In Q2 2025, Samsung had a 14.5% share in the Indian smartphone market, followed by 9.6% of Xiaomi and 7.5% of Apple.